ACED Digital

OUR WORK

How ACED Digital Grew A Medical Billing Agency's Organic Traffic by 1,520% in 10 Months

10

Months

3,300+

Ranking Keywords

1,520%

Lead Increase

Client Overview

This client (name redacted due to client confidentiality) is a leading consulting firm specializing in medical billing, revenue cycle management, and practice consulting for dermatology and plastic surgery practices. Their goal is to help healthcare providers streamline operations and maximize profitability.

The Challenge

In February 2024, they faced low organic traffic, with only 463 monthly visitors reaching their website. Their domain authority (DA) was relatively low at 10 (Ahrefs), limiting their ability to compete for high-value keywords. Additionally, the site struggled with poor on-page optimization, slow load speeds, non-optimized URLs, and a lack of strategic content/keyword targeting.

The primary goals were to:

· Increase relevant organic traffic

· Boost domain authority

· Rank for high-value dermatology and plastic surgery medical billing keywords

· Improve keyword rankings across CPT codes and operational search terms

The Approach

To address these challenges, we implemented a comprehensive SEO strategy targeting both technical and content-related improvements beginning on February 28, 2024.

1. Content Development & Keyword Strategy

· Created high-quality, informative content that answered common client questions related to medical billing, CPT codes, and more.

- Content types included:

· Blog posts (4 monthly)

· Google Business Profile posts (2 monthly)

· Landing page copywriting for high-value search terms

· Built a keyword strategy focused on high-volume, low-difficulty keywords that complemented target money-making terms.

· Targeted a mix of long-tail keywords and short-tail keywords to outperform competitors and capture more organic search traffic.

· We built topical authority by creating a keyword plan that complimented each target money-making keyword (such as medical billing services).

2. Technical SEO Overhaul

· Improved site structure and navigability.

· Optimized URL structures, heading tags (H1s, H2s, etc.), and internal linking.

· Addressed 404 errors, redirects, and poor linking strategies.

· Increased site speed through technical optimizations.

3. Backlink Building & Authority Growth

· Developed high-authority backlinks through content strategy and manual building.

· Increased domain authority from 10 to 22 (Ahrefs) within 10 months.

4. Local SEO Optimization

· Optimized the client's Google Business Profile for greater local visibility.

· Created consistent Google Business Profile posts to boost engagement and relevance in local search.

The Results

· Organic Traffic: Increased from 463 to 7,499 monthly visitors (a 1,520% increase) with impressions rising from 6,390 to 161,010 (2,420% increase)

· Keyword Growth: Expanded from 417 to 3,349 ranking keywords.

· Domain Authority: Grew from 10 to 22 with referring domains rising from 53 to 105.

· High-Performing Keywords: Achieved top rankings for CPT codes and medical billing terms relevant to dermatology and plastic surgery.

· Some number 1 CPT ranking examples include:

Challenges Overcome

The project involved working with a custom site that made editing difficult. Additionally, slow site speed and poor URL structures posed significant hurdles. Through diligent optimization and collaboration, we successfully addressed these technical limitations.

Visual Representation of Growth

Below is a visual breakdown of the traffic growth from February 2024 to December 2024, showcasing the steady and significant upward trend in organic visitors.

Conclusion

Through a combination of strategic content creation, technical SEO, and backlink building, our client experienced remarkable growth in organic traffic and keyword rankings. This case study highlights the power of a well-rounded SEO approach tailored to the client’s unique goals.

If your business is struggling to gain visibility in search results, contact us today to learn how our SEO strategies can drive similar results for you!

(415) 649-3343

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