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PPC and SEO Working Together: The Golden Duo for Your Digital Strategy

November 27, 20248 min read

PPC and SEO Working Together: The Golden Duo for Your Digital Strategy

Combining PPC (Pay-Per-Click) and SEO (Search Engine Optimization) is like pairing peanut butter with jelly—better together.

If you’ve ever wondered how these two digital marketing strategies can work hand-in-hand, you’re in the right place.

Let’s dive into why PPC and SEO working together is a game-changer and how you can start implementing this golden duo for your business today.

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What Are PPC and SEO?

Before we talk about how PPC and SEO complement each other, let’s break down what they actually do.

What Is PPC?

PPC is all about paid advertising.

You bid for keywords, and when someone clicks your ad, you pay.

Think Google Ads or social media campaigns.

It’s fast, measurable, and ideal for driving immediate traffic to your site.

PPC campaigns can be tailored to target specific audiences and provide quick data on what’s working.

What Is SEO?

SEO focuses on improving your website’s visibility in organic (non-paid) search results.

It’s all about optimizing content, keywords, and technical elements to help your site rank higher on search engines like Google.

While slower to show results, SEO is a long-term investment that builds trust, authority, and sustainable traffic, massively paying off for the patient.

Why PPC and SEO Are Better Together

When PPC and SEO work together, the result is greater than the sum of their parts.

Here’s why combining these strategies is the ultimate win:

Double the Visibility

Using both PPC and SEO gives you the best of both worlds: paid ads for instant exposure and organic rankings for long-term visibility.

Imagine your business showing up twice on the first page of Google—through an ad and an organic listing.

This increased visibility boosts brand awareness and trust, and also takes up a ton of space on the first page that your competitors consequently don't get.

Smarter Keyword Strategies

PPC campaigns provide immediate data on which keywords drive clicks and conversions.

Use that information to fine-tune your SEO strategy.

On the flip side, SEO research can uncover long-tail keywords that perform well organically but may also be effective in paid campaigns.

Together, they create a holistic keyword strategy.

Enhanced Conversion Rates

SEO builds trust and credibility, while PPC gets people to your site fast.

Together, they guide potential customers through their journey—whether they’re ready to buy now or need a little more convincing.

For example, a customer might click on a PPC ad, leave without purchasing, and later return via an organic search because your brand stayed top of mind or showed up again for a related search term.

Cost Efficiency and Better ROI

By combining insights from both strategies, you can reduce wasted ad spend and focus on what works.

For example, PPC can promote high-performing SEO content, driving traffic and improving your organic rankings over time.

This dual approach ensures your marketing dollars are spent wisely.

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How to Combine PPC and SEO in Practical Ways

Ready to make PPC and SEO work together for your business?

Here are some actionable strategies to get started:

Align Your Keyword Strategies

Use PPC data to find the highest-converting keywords for SEO content.

If certain keywords perform well in paid campaigns, they’re likely worth targeting in your organic efforts.

Similarly, low-competition keywords discovered through SEO research can be tested in PPC campaigns for quick wins.

It's always a good idea to use tools like Google Planner, Ahrefs, SEMrush, etc. to check the viability of a given keyword.

Retarget SEO Visitors with PPC

Not everyone converts on their first visit.

Retarget users who land on your site via organic search but don’t take action.

PPC ads can remind them why your product or service is worth considering.

For example, use display ads to retarget someone who read your blog post but didn’t fill out a lead form.

Promote SEO Content with PPC

Got a great piece of SEO-optimized content?

Use PPC to give it a boost.

Paid ads can increase visibility, clicks, and even backlinks—helping your content rank higher organically.

For example, promoting a guide through PPC can drive traffic and build engagement, signaling search engines that your content is valuable.

Now, this all depends on what your industry is and what you're offering your customers, and that's why it's a great idea to use an agency (like us) that specializes in both SEO and PPC.

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Spy on Your Competitors

Use PPC tools to analyze your competitors’ keyword strategies.

Look at which keywords they’re bidding on and the ad copy they’re using.

Use this information to strengthen your SEO efforts, targeting gaps in their strategy or doubling down on keywords where they perform well.

How ACED Digital Can Help You Combine PPC and SEO

At ACED Digital, we don’t just talk about PPC and SEO working together—we make it happen.

Here’s how we can help your business grow:

Customized Strategies

Every business is unique, and so are our strategies.

We align your PPC and SEO efforts with your specific goals, ensuring a cohesive approach that works for your audience and industry.

Expert Campaign Management

From keyword research to ad optimization and SEO content creation, we handle it all.

Our team uses real-time data to tweak and refine strategies for maximum ROI.

We make sure your campaigns are performing at their best, whether paid or organic.

Results You Can Measure

With our detailed reporting, you’ll always know what’s working.

We focus on delivering results that matter—like more leads, higher traffic, and better conversions.

Our success stories highlight how we’ve helped businesses just like yours thrive.

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Common Misconceptions About PPC and SEO

Let’s bust a few myths about PPC and SEO:

“You Have to Pick One”

Nope!

PPC and SEO are stronger together.

Think of PPC as your short-term sprinter and SEO as your long-distance runner—they’re a perfect match.

“SEO Is Free”

While you don’t pay per click, quality SEO requires time and resources to get right.

It’s an investment in research, content creation, and optimization that pays off big in the long run.

“PPC Doesn’t Impact SEO”

Not true.

PPC can increase traffic, brand awareness, and even engagement metrics that indirectly boost SEO rankings.

For instance, branded PPC ads can drive more clicks to your site, which signals to search engines that your brand is relevant.

How to Start Integrating PPC and SEO Today

Audit Your Current Strategy

Review your existing PPC and SEO efforts.

Identify gaps and opportunities where they can work together.

Set Clear Goals

Define what you want to achieve—like more traffic, leads, or sales.

Clear goals will guide your integrated strategy.

Use the Right Tools

Leverage tools like Google Analytics, SEMrush, or Ahrefs to track and optimize both PPC and SEO campaigns.

These platforms can help you uncover keyword opportunities and analyze performance.

Partner with Experts

Don’t have time to juggle both?

Let a professional agency like ACED Digital handle it for you.

We’ll create a tailored strategy that brings out the best in both PPC and SEO.

Conclusion

PPC and SEO working together is the ultimate golden duo for any business looking to maximize visibility, traffic, and ROI.

Whether you’re just starting or ready to take your strategy to the next level, combining these two powerful tools can drive serious results.

Want to see how PPC and SEO can transform your marketing?

Reach out to us today and let’s create a winning strategy for your business!

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FAQs

Why should I combine PPC and SEO strategies?

Combining PPC and SEO helps maximize your visibility on search engines. PPC offers immediate traffic through paid ads, while SEO builds long-term organic rankings. Together, they enhance overall results, improve ROI, and provide valuable data for smarter decision-making.

Can PPC and SEO target the same keywords?

Yes, targeting the same keywords with PPC and SEO can be highly effective. PPC provides immediate visibility and helps you test keyword performance, while SEO works to rank those keywords organically over time. This dual approach ensures you dominate search results for your target terms.

Does PPC impact my SEO rankings?

Indirectly, yes. PPC can drive traffic to your site, increasing brand awareness and engagement metrics, which may boost your SEO rankings. Additionally, PPC campaigns can help you identify high-performing keywords to optimize your SEO efforts.

Which is better: PPC or SEO?

Neither is inherently better—they serve different purposes. PPC delivers fast results and is great for promotions or testing, while SEO provides sustainable, long-term traffic. The best strategy combines both to achieve short- and long-term marketing goals.

How can I track the success of combining PPC and SEO?

Use tools like Google Analytics to monitor traffic, conversions, and keyword performance. PPC data (e.g., CTR and conversions) can inform SEO strategies, while SEO metrics (e.g., organic rankings and engagement) show long-term success.

Can PPC help me rank faster for competitive keywords?

Yes! PPC allows you to gain visibility for competitive keywords immediately while your SEO strategy works to build rankings for those terms. This is especially useful for new websites or highly competitive industries.

How do I choose the right keywords for PPC and SEO?

For PPC, focus on high-intent, transactional keywords that drive immediate conversions. For SEO, consider informational and long-tail keywords that match your audience's search intent. Using PPC data can also guide your SEO keyword strategy.

How does combining PPC and SEO improve ROI?

By sharing data and aligning strategies, you reduce wasted spend and focus on high-performing keywords and content. For example, PPC can promote SEO content, driving more traffic and engagement, which further boosts organic rankings.

Should I handle PPC and SEO in-house or hire an agency?

If you have a dedicated team with experience in both PPC and SEO, you can handle it in-house. However, working with an agency like ACED Digital ensures a cohesive strategy, expert execution, and better results without the need for additional resources.

How can ACED Digital help me combine PPC and SEO?

ACED Digital specializes in creating tailored PPC and SEO strategies that work together seamlessly. From keyword research to campaign management and data analysis, we help your business achieve maximum visibility, traffic, and ROI. Contact us today to learn more!

Eric is the SEO Specialist of the 4-headed digital marketing powerhouse ACED Digital. You can find him training for a marathon, snowboarding, or eating too much sushi.

Eric Richter

Eric is the SEO Specialist of the 4-headed digital marketing powerhouse ACED Digital. You can find him training for a marathon, snowboarding, or eating too much sushi.

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